Pay-Per-Click (PPC)

An online advertising model where advertisers pay each time a user clicks on their ad.

What is Pay-Per-Click (PPC)?

Pay-Per-Click (PPC) is a digital advertising model where advertisers pay only when a user clicks on their ad. These ads often appear on search engines, social platforms, and websites, targeting users based on keywords, interests, or behavior. PPC allows businesses to gain immediate visibility, control their budget, and track performance with precision. Because results are measurable in real time, marketers can continuously optimize campaigns to improve click-through rates, conversions, and overall return on investment.