Market Segmentation
The process of dividing a target market into smaller groups based on shared characteristics such as behavior or demographics.
What is Market Segmentation?
What is Market Segmentation?
Market segmentation is the practice of breaking a large audience into smaller, more specific groups based on characteristics like demographics, behavior, interests, or geographic location. This allows businesses to tailor messaging, product features, and campaigns to better meet the needs of each segment. Effective segmentation improves targeting efficiency, increases conversions, and helps brands deliver more personalized customer experiences.