Engagement rate
A metric that measures how actively users interact with your product, content, or platform, often through clicks, time spent, or feature usage.
What is Engagement rate?
What is Engagement rate?
Engagement rate in product analytics measures how actively users interact with features, pages, or components of a digital product. It evaluates actions such as clicks, time spent, session depth, or feature usage to understand how valuable and intuitive the experience is. High engagement often indicates strong user satisfaction and successful product design, while low engagement may signal usability issues, poor onboarding, or lack of perceived value.