Business Intelligence (BI)
Technologies and strategies used to analyze business data and provide actionable insights for decision-making.
What is Business Intelligence (BI)?
What is Business Intelligence (BI)?
Business Intelligence (BI) refers to tools, systems, and processes that gather, analyze, and visualize business data to support better decision-making. BI platforms consolidate data from multiple sources—such as sales, marketing, finance, and operations—and present insights through dashboards, reports, and analytics. By understanding trends and performance, organizations can optimize processes, identify opportunities, and make data-driven strategic decisions.